BRIAN CLARK - BUILD YOUR ONLINE TRAINING BUSINESS THE SMARTER WAY
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BRIAN CLARK - BUILD YOUR ONLINE TRAINING BUSINESS THE SMARTER WAY
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They focus on a specific course or program. They ignore the “holy grail of marketing” that leads to a higher total lifetime value of the customer. This leads to a short-sighted approach that overlooks the importance of creating an interactive learning environment.
When you succeed in creating an interactive learning environment, instead of just selling a course, you create lifelong learners who instantly trust you and will pay more for access to knowledge through you.
Can you see why this is clearly the smarter way to build an online training business? It just makes sense.
Another side benefit is you can actually feel good about what you’re doing because you will see the results in the lives of your customers and hear amazing stories of how your course made a difference.
You can have all of this if you choose to create and market courses using instructional design as your framework.
HERE’S A BRIEF OVERVIEW OF THOSE 6 MODULES:
Module 1: 5 Key Concepts for Online Entrepreneurs
In this module, you will build the mental foundations for creating your business the smarter way.
First you will discover exactly what traits a market must possess in order for it to qualify as a “good opportunity.” (This ensures you don’t shoot yourself in the foot before you even get started.)
Module 2: Designing Your Course
This is where the rubber hits the road.
Module 2 will show you how to take those key concepts from Module 1 and start to formulate a practical plan and strategy.
Module 3: Business Models
Module 3 explains 10 potential business models, with examples.
In the “End Of Days” business model you will discover the one trait your target market must possess for a recurring revenue business model to work for you.
With the “Affiliate Marketing Squared” business model you will hear how you can sell a lot of products without ever creating a product. (In fact, if you do choose to create a product, this business model can allow you to give away 100% of the purchase price to affiliates and still make money.)
The “Ghost Teaching” business model will allow you to sell expert advice in a niche you know nearly nothing about (in a totally ethical, intelligent fashion).
Would you like to be paid for your advice? The “Generation A” business model gives you the enhanced authority you need to create a lucrative business based on coaching, consulting, and workshops.
Module 4: Test Your “MVP” Course
This module teaches you the best way to avoid failure.
In fact, 90% of people who fail at creating an online training business do so because they don’t understand how to test the viability of a course before creating it.
(If you have ever tried to create an online course before and gotten stuck along the way … or launched to crickets… then you probably never learned this simple concept. Which is okay as long as you get it now.)
Naturally, you want to ensure your course will produce profit before you invest a ton of time creating the content.
Module 5: Developing Content
Once you have money in your pocket from preselling your course, it’s time to create the content.
The good news is, you already did most of the research in Module 2, so this won’t take you long at all.